摘要
新冠疫情下,全球经济受到严重冲击,人们的收入也受到了影响,对于新能源汽车等产品的购买意愿也随之降低,为此国家出台新能源汽车消费刺激政策来提升新能源汽车销量,从而有效带动整个经济回升。运用感知风险和感知收益模型研究新冠疫情下的政策支持对消费者购买新能源汽车的影响,并建立理论模型去探究新能源汽车政策是否能够有效调动消费者的购买意愿。基于问卷调查数据的实证分析表明:放宽购车限制、提供出行便利、降低购车成本和给予充电补助跟消费者的购买意愿之间存在显著的正相关关系;感知风险和感知收益在政策支持和消费者购买意愿之间起部分中介作用。
Under the COVID-19 epidemic,the global economy has been severely impacted,people’s income has also been affected.As people’s willingness to buy new energy vehicles and other products has been reduced,the country has introduced new energy vehicle consumption stimulus policies to increase the sales of new energy vehicles in order to effectively promote the recovery of the entire economy.The perceived risk and perceived benefit model is applied to study the impact of policy support on new energy vehicle purchase of consumers in the context of COVID-19,and a theoretical model is established to explore whether policies on new energy vehicles can effectively mobilize purchase intention of consumers.The empirical analysis based on the questionnaire data shows that there is a significant positive correlation between the relaxation of car purchase restrictions,the provision of travel convenience,the reduction of car purchase costs and the provision of charging subsidies and the purchase intention of consumers.Perceived risk and perceived benefit play a part of intermediary role between policy support and purchase intention of consumers.
作者
王宇露
徐凯
WANG Yulu;XU Kai(School of Business,Shanghai Dianji University,Shanghai 201306,China;College of Technology Management,Kyung Hee University,Yongin 17104,Korea)
出处
《上海电机学院学报》
2021年第1期47-52,56,共7页
Journal of Shanghai Dianji University
基金
上海市2019年度“科技创新行动计划”软科学研究领域重点资助项目(19692108900)
上海高校智库2019年内涵建设资助项目。
关键词
新冠疫情
新能源汽车
政策支持
感知风险
感知收益
COVID-19
new energy vehicles
policy support
perceived risk
perceived benefits
