摘要
全媒体时代,少儿阅读兴趣与阅读偏好已经实现了数字阅读转向。文章以描述消费者感知价值、心理动机与行为倾向的TRA模型为理论基础,在系统论证应用TRA模型解决公共图书馆少儿数字阅读推广理论与实践问题可行性的基础上,创建了与少儿个性化、定制化阅读特征相契合的公共图书馆少儿数字阅读推广创新思路,并提出可提升少儿阅读欲望与阅读能力的少儿数字阅读推广策略:打造旨在精准辨识用户需求痛点的数字阅读信息采集平台,借助全情境、增值性、共读式阅读模式来调动少儿数字阅读积极性,采用群体化精深阅读、真人阅读增强少儿数字阅读的满意度与获得感。
In the all-media era,children are increasingly interested in digital reading.The TRA model describes customers'perceived values,mental motivation and behavior tendency.The author of this paper makes a theoretical and practical study on the feasibility of applying the TRA model to the promotion of digital reading for children in public libraries.That is how the author can offer a new path of such reading promotion that is tailor-made for children.The paper also provides promotion strategies that improve children’s reading desire and capability.We need to build an information collecting platform for digital reading that can identify the demands of users,make children more interested in digital reading by providing immersive,value-added and sharing reading experience,and make children more satisfied with digital reading through group intensive reading and the real person reading.
出处
《图书馆研究与工作》
2021年第3期42-46,共5页
Library Science Research & Work
