摘要
以网络文本分析法为手段,对马蜂窝、大众点评等网络上的关于濮上园的游客评论文本进行语义网络、高频词以及情感分析,研究游客体验感知。结果表明:(1)游客较为关注濮上园的娱乐属性,最关注的主题是"旅游地氛围与环境",其次是"休闲娱乐"和"旅游吸引物",游客来到濮上园的主要目的是游乐休憩,这符合景区作为一个面向市民的休闲娱乐旅游度假区的定位。(2)游客对"天鹅""湖泊""摩天轮"等核心吸引物较为关注,出游时间较多地集中在"夏天",较多地以家庭为单位出游,对"野餐""露营"等活动较为感兴趣,对"拓展培训""生态保护"等主题缺乏关注。(3)主要出游结伴方式为家庭,活动以户外活动为主,主要时间段为夏季。(4)游客的评论多为正向评价,整体上满意度较高,但也有"附近村民乱收停车费""乱扔垃圾""停车难"等负面评价。今后应加强游客抱怨管理,提升整体管理水平;健全环卫管理制度,不断完善公共基础设施;丰富景观与文化内涵,彰显公园主题特色。
Taking the network text analysis method as the method,the semantic network,high-frequency words and emotion analysis were carried out on the tourists’comments about Pushang Garden on the network such as Hornet’s nest and dianping,so as to study the tourists’experience perception and the results were as follows:(1)Tourists paid more attention to the entertainment properties of Pushang Park,the most concerned theme was"the atmosphere and environment of the tourist place",followed by"leisure entertainment"and"tourist attractions".The main purpose of tourists to come to Pushang Park was to have a rest,which conformed to the positioning of the scenic area as a leisure and entertainment tourism resort for citizens.(2)Tourists paid more attention to core attractions such as"swan","lake"and"Ferris wheel".They spent more time on"summer"and travelled in families.They were more interested in activities such as"picnic"and"camping",but paid less attention to themes such as"expansion training"and"ecological protection".(3)The main way of traveling with people was family,the main activities were outdoor activities,and the main period was summer.(4)Most of the tourists’comments were positive,with high overall satisfaction,but there were also negative comments such as"nearby villagers collect parking fees arbitrarily","littering"and"parking is difficult".In the future,the management of tourists’complaints should be strengthened to improve the overall management level;improve the sanitation management system,and constantly improve public infrastructure;rich landscape and cultural connotation,highlight the park theme characteristics.
作者
许大伟
王浩毅
张建国
XU Dawei;WANG Haoyi;ZHANG Jianguo(Administration of Pushang Ecological Park,Puyang City,Henan Province,Puyang,Henan 457000,China;Zhejiang A&F University Landscape Architecture Compancy Limited,Lin'an,Zhejiang 311300,China)
出处
《天津农业科学》
CAS
2021年第1期38-43,共6页
Tianjin Agricultural Sciences
基金
浙江省科技厅公益技术研究农业项目(2016C32107)
浙江省农业软科学研究项目(浙江省农耕文化保护与开发研究:ZJNYRKXYJKT201604)。
关键词
体验感知
游客
网络文本分析
濮上园
提升策略
experience perception
tourists
network text analysis
Pushang Garden
promotion strategy
