摘要
在移动互联网不断发展的背景下,电商行业开始蓬勃发展。电商平台随着智能手机的普及逐渐壮大,形成了与传统电商行业不同的移动电商。移动电子商务越来越受人们的欢迎,逐渐显现出独有的市场价值。移动电子商务是以移动平台作为发展基础,呈现出娱乐性、真实性等特点。但未来的移动电商在发展过程中将会更加精进,其应用以用户的体验为发展重心,能够实现线上和线下的合作,推广电子商务在市场当中的应用,推动移动电商的发展。
In the context of the continuous development of the mobile internet,the e-commerce industry began to flourish.With the popularity of smart phones,the e-commerce platform grows gradually,forming a mobile e-commerce which is different from the traditional e-commerce industry.Mobile e-commerce is more and more popular,and gradually shows a unique market value.Mobile e-commerce is based on mobile platform,showing the characteristics of entertainment and authenticity.However,in the future,the mobile e-commerce will be more advanced in the development process.Its application will focus on the development of users'experience.It can realize the cooperation between online and offline,promote the application of e-commerce in the market,and promote the development of mobile e-commerce.
作者
段彪
DUAN Biao(Henan Business Vocational School,Zhengzhou 450002,China)
出处
《中小企业管理与科技》
2021年第4期57-58,共2页
Management & Technology of SME
关键词
移动电商
物流发展
现状
趋势
mobile e-commerce
logistics development
the status quo
trend
