摘要
互联网大数据背景下,数据分析是饲料企业个性化电商营销与电商服务模式优化的重要工具之一,不仅可以提高企业的营销能力,还能够创新电商营销模式。在个性化精准电商营销服务体系的构建方面,利用数据分析工具从产品营销、渠道营销和促销营销三个视角,可以全面提升饲料产品的电商营销效果;在电商服务模式创新方面,构建供应链网络范围内的饲料电商信息平台,同时完善电商服务评价体系和产品追溯体系,可以为消费者提供更便捷、更全面的线上服务。
Under the background of Internet big data,data analysis is one of the important tools for feed enterprises to personalize e-commerce marketing and optimize e-commerce service mode.Data analysis can not only improve the marketing ability of enterprises,but also innovate e-commerce marketing mode.In the construction of personalized precision e-commerce marketing service system,this paper used data analysis tools to comprehensively improve the e-commerce marketing effect of feed products from three perspectives of product marketing,channel marketing and promotion marketing;in terms of e-commerce service mode innovation,built feed e-commerce information platform within the scope of supply chain network,and improved the e-commerce service evaluation system and product traceability system.In order to provide more convenient and comprehensive e-commerce services for consumers.
作者
张诣
ZHANG Yi(Shijiazhuang Institute of Railway Technology,Shijiazhuang,Hebei Province 050041,China)
出处
《中国饲料》
北大核心
2021年第1期107-110,共4页
China Feed
基金
河北省社会科学院河北省社会科学基金“精准扶贫视角下的互联网+连锁职业教育路径探究”(HB17JY071)。
关键词
数据分析
饲料企业
电商营销
服务模式
data analysis
feed enterprises
e-commerce marketing
service mode
