摘要
论文首先利用PEST环境分析法探讨直播电商行业的环境,使读者进一步明晰直播电商行业的宏观投资环境。然后微观上,论文对直播电商行业的价值链和盈利点进行分析,使读者清楚电商行业的发展现状。另外,对直播电商行业的风险进行分析,使读者明确直播行业的具体投资风险点。最后,针对直播电商行业的现状给予投资建议。
This paper firstly discusses the environment of live broadcast e-commerce industry by using PEST analysis method,so as to further clarify the macro investment environment of live broadcast e-commerce industry.Then,at the micro level,this paper analyzes the value chain and profit points of the live broadcast e-commerce industry,so as to make readers understand the development status of the e-commerce industry.In addition,the risk of the live broadcast e-commerce industry is analyzed to make readers know the specific investment risk points of the live broadcast industry.Finally,investment suggestions are given based on the current situation of live broadcast e-commerce industry.
作者
刘美辰
LIU Mei-chen(Jilin University of Finance and Economics,Changchun 130117,China)
出处
《中小企业管理与科技》
2021年第1期134-135,共2页
Management & Technology of SME
关键词
直播电商
PEST分析
盈利分析
风险
投资
live broadcast e-commerce
PEST analysis
profit analysis
risk
investment
