摘要
云冈石窟忍冬纹样种类丰富,设计感突出,以C形藤蔓为骨架、呈扇形构图的忍冬纹具有极强的视觉冲击力,现实生活中对忍冬图案的运用也尤为广泛。经过实地考察,以及对网络、文献、书籍等资料的梳理,分析出忍冬纹的显性美学特征与隐性文化内涵。通过样本整理、个案研究对忍冬纹的组织范式进行总结,提取特征形态与色彩等设计因素,并通过形状文法的构成规则使衍生的新图形,既继承云冈石窟忍冬图案结构简单、重复性强的设计风格,又具有现代装饰设计的时尚韵味与文化内涵。把脉现代消费者的审美与心理需求,结合新农业新形式下农产品的实践案例,探究云冈石窟忍冬纹在本土品牌包装设计中应用的可行性。通过分析传统纹样的形式语言特征,将忍冬图案与本土品牌"东方亮小米"相结合,使品牌包装作品获得丰富的地域文化内涵和可持续发展理念下的生态艺术思维,促进传统图案以新的形式推广,继而实现对传统文化的优化与传承。
Yungang Grottoes honeysuckle patterns are rich in variety and distinctive in design.The fan-shaped honeysuckle pattern with the skeleton of the c-shaped vine has a strong visual impact.In real life,honeysuckle patterns are also widely used.Through on-the-spot investigation,combing the network,literature and books,the explicit aesthetic characteristics and implicit cultural connotation of honeysuckle were analyzed.Through sample arrangement and case study,the design factors such as feature shape and color were also extracted through the rules of shape design.The new fi gures not only inherit the simple and repetitive design style of Yungang Grottoes honeysuckle pattern,but also have the fashion fl avor and cultural connotation of modern decoration design.Combining the aesthetic and psychological needs of modern consumers with the practical cases of agricultural products under the new agricultural form,this paper probes into the feasibility of the application of Yungang Grottoes honeysuckle pattern in local brand packaging design.By analyzing the formal semantice features of the traditional patterns and combining the honeysuckle pattern with the local brand Oriental Bright Millet,the brand packaging works are enriched with the regional cultural connotation and the ecological artistic thinking under the concept of sustainable development,the promotion of traditional patterns in a new form of promotion and the optimization of traditional culture and heritage.
作者
谭建梅
TAN Jianmei(Shanxi Datong University,037009 Datong Shanxi)
出处
《设计艺术研究》
2020年第6期75-79,共5页
Design Research
基金
2019年度山西大同大学青年科研基金项目(2019Q10)
2020年度山西省哲学社会科学规划课题(2020YY175)
2020年度山西省艺术科学规划课题(2020G001)。
关键词
云冈石窟
忍冬纹
再设计
包装设计
本土文化
Yungang Grottoes
honeysuckle pattern
redesign
packaging design
indigenous culture
