摘要
移动互联网时代,短视频App已经成为当代青年群体获取知识信息、进行社会交际和休闲娱乐的重要渠道之一。以抖音、快手、微视等为代表的短视频App迅速征服了大量95后、00后,对其网络使用行为以及思想和心理产生着重要影响。该文通过对青年群体短视频App使用的现实状况进行实证研究,描绘该群体用户画像和行为数据,思考以短视频为载体的网络文化育人运营模式,探索利用短视频推进网络思想政治教育创新发展的路径。
In the era of mobile Internet,short video apps have become one of the important channels for contemporary youth groups to obtain knowledge and information and carry out social communication and entertainment.Short video apps represented by Tiktok,Kuaishou,Wesee,etc.quickly conquered a large number of post-95s and post-00s,and exerted an important influence on their online behavior,thoughts and psychology.Thin paper,through the empirical research on the actual situation of youth short video app use,describes the user portraits and behavior data of the group,analyses the operation mode of online culture education based on short videos,and explores the use of short videos to promote the innovative development of online ideological and political education path.
作者
郝凤
HAO Feng(School of Marxism,Shanghai Normal University,Shanghai 200234,China)
出处
《教育教学论坛》
2020年第53期108-110,共3页
Education And Teaching Forum
基金
2020年度上海学校德育研究课题“短视频App推动高校网络文化育人运营模式及引导策略研究”(2020-D-112)。
关键词
短视频App
网络文化育人
运营模式
引导策略
short video app
online culture education
operation mode
guiding strategy
