摘要
做好思想政治工作有利于社会的繁荣稳定,有利于中国特色社会主义制度行稳致远。在普遍技术化的时代,国家思想政治工作应适应新技术的发展与应用。随着新媒体技术以及移动传媒的广泛使用,当前的思想政治工作在新型媒介下探索新形式,通过广大人民群众喜闻乐见的方式在新媒体中润物细无声地开展工作。上坎社区运用新媒体技术开展思想政治工作的案例是值得研究的。其主要参考价值有:新媒体技术融入思想政治工作时,内容一定要突出主旋律;新媒体融入思想政治工作,一定要实且宣传内容让受众者“信”;新媒体融入思想政治工作,宣传内容一定要贴近广大人民群众的生活。
Ideological and political work is an important work for the Communists.Doing ideological and political work well is conducive to the development of social economy,the prosperity and stability of society,and the stability and far-reaching of the socialist system with Chinese characteristics.However,in the era of universal technicalization,the national ideological and political work should also adapt to the development and application of new technologies.Therefore,with the wide use of new media technology and mobile media,the current ideological and political work should also explore new forms under this new media,and carry out work in the new media in a way popular with the masses.The case of Shangkan community applying new media technology to carry out ideological and political work is worth studying and can be used as a model of the current community ideological and political construction,from which the main reference values are:when the new media technology is integrated into the ideological and political work,the content must highlight the main melody,the content must be real and the propaganda content should make the audience believe,and the propaganda content must be close to the life of the people.
作者
王富民
WANG Fu-min(Party School of CPC of Lanzhou Municipal Committee/school of Administration,Lanzhou 730030,China)
出处
《兰州文理学院学报（社会科学版）》
2020年第6期54-58,共5页
Journal of Lanzhou University of Arts and Science(Social Science Edition)
关键词
新媒体技术
上坎社区
思想政治工作
new media
Shangkan community
ideological and political work
