摘要
在传统视听语言理论和传播学的基础上,分析短视频行业和抖音平台兴起的缘由,总结和归纳抖音平台短视频的创作规律和特点。
On the basis of traditional audio-visual language theory and communication science,this paper analyzes the reasons for the rise of short video industry and TikTok,summarizes the creation rules and characteristics of short video on TikTok,aiming to provide some theoretical basis and reference experience for relevant practitioners in the wave of film and television reform.
作者
郑宁
ZHENG Ning(Minnan Science and Technology University,Quanzhou 362000,China)
出处
《中国有线电视》
2020年第12期1458-1460,共3页
China Digital Cable TV
基金
福建省教育厅社科课题《媒介融合下短视频的叙事策略研究》(JAS180892)的阶段研究成果。
关键词
短视频
视听语言
长镜头
instant music video
audio-visual language
full-length shot
