摘要
考虑复杂平台网络内部,交易效果涌现受平台管理强度影响。基于复杂适应系统理论,依据双边市场结构内在属性特点,构建平台管理强度与交易效果的关系模型。利用Anylogic仿真平台,就市场和成本属性对比分析不同强度平台管理对交易效果产生的影响。由仿真结果,市场属性中的卖方收益率对买方和平台价值无影响,对卖方价值有负影响;平均使用服务对买方价值无影响,对卖方价值有正影响,对平台价值有负影响;成本中的买方,卖方和平台成本对各交易主体产生显著影响。
Considering within the complex platform network,the emergence of transaction effect is influenced by of platform management intensity.Based on the complex adaptive system theory,according to the characteristics of the inherent attributes of the two-sided market,relationship model between platform management intensity and transaction effect was constructed.From the perspective of market and cost,the impact of platform management with different intensity on the transaction effect within the market was compared and analyzed by using the Anylogic simulation platform.The results suggests that the seller's rate of return in the market attributes has no impact on the buyer and the platform value,but has negative impact on the seller value.The average use of services has no impact on the buyer value,has positive impact on the seller value,and has negative impact on the platform value.The cost of buyer,seller and platform have significant impact on each transaction subject.
作者
郑文
姚晓敏
梁金月
ZHENG Wen;YAO Xiao-min;LIANG Jin-yue(School of Management,Northeastern University at Qinhuangdao,Qinhuangdao 066004,China)
出处
《辽宁工业大学学报（自然科学版）》
2020年第6期395-400,共6页
Journal of Liaoning University of Technology(Natural Science Edition)
基金
国家自然科学基金项目(71473032)。
