摘要
在媒体技术迅猛发展的时代背景下,网络文化作品对当代青年大学生的文化和思想认同产生了极大的影响。研究通过对高校网络文化作品进行调查分析,认为当前高校网络文化作品存在创作主体单一作品生产动力不足;选题和形式不够新颖,作品缺乏吸引力和感染力;传播力量薄弱,作品影响力受限等问题,并从网络文化作品的创作主体、内容和形式、传播环节等方面提出了努力实现媒体融合发展视域下高校网络文化作品的培育途径,着力提升高校网络思想政治教育的实效性。
With the rapid development of media technology,network cultural works have a great influence on the cultural and ideological identity of contemporary college students.Based on an analysis of the current situation of university network cultural works,this research holds that there are some problems in the university network cultural works,such as the creation theme is too monotonous,the production motivation is insufficient,the topic and form are boring,the works lack attraction and appeal,the communication power is weak,and the influence is limited.To solve those problems,a cultivation approach is put forward,trying to improve the quality of network cultural works from the aspects of creation subject,content,form and communicative capacities,so as to accelerate the innovation of university network cultural works under the background of media integration and development,and then enhance the effectiveness of network ideological and political education.
作者
王静
关鑫
WANG Jing;GUAN Xin(School of Art,Tianjin University of Technology,Tianjin 300384,China)
出处
《中国轻工教育》
2020年第5期87-90,共4页
China Education of Light Industry
基金
天津市高校思想政治教育工作研究基地一般项目“媒体融合发展视域下优秀网络文化作品培育机制研究”。
关键词
媒体融合
高校思想政治教育
网络文化作品
培育途径
media integration
ideological and political education in colleges and universities
network cultural works
cultivation approach
