摘要
为促进民俗体育与旅游产业的融合发展,运用文献资料法,对民俗体育与旅游产业相互融合的内涵融合发展的机理进行剖析,对民俗体育与旅游融合发展的动因从技术的创新、市场的需求、政府政策的引导三个方面进行阐述,并就民俗体育和旅游产业从技术融合、产业要素定位、产品创新三个方面提出融合发展的路径。
By using the method of literature,this paper not only studies the connotation of the integration of folk sports and tourism industry,analyzes the mechanism of the integration of the two,the motives of the integrated development of folk sports and tourism,but also explains from three aspects:technological innovation,market demand and government policy guidance to promote the integrated development of folk sports and tourism industry.On the path mechanism of the folk sports and tourism industry,this paper proposes a path of integrated development from three aspects:technology integration,industrial element positioning,and product innovation.
作者
张雨刚
Zhang Yugang(Physical Education Department of Yuncheng College,Yuncheng 044000,SSanxi,Chinn)
出处
《辽宁体育科技》
2020年第6期14-18,共5页
Liaoning Sport Science and Technology
基金
山西省哲学社会科学规划课题(项目编号:2019B391)
运城学院河东文化研究项目立项(项目编号:HY-2019018)。
关键词
民俗体育
旅游产业
融合
folk sports
tourism industry
integration
