摘要
随着大数据、云计算、物联网、虚拟现实、人工智能等技术手段的发展,智媒体时代已悄然来临,智媒体生态将是媒介产业未来演变的必由之路。本文从技术、创新、资本、秩序等方面,探讨了智媒体生态下品牌延伸的"封闭性""同质性""混杂性"问题。
With the development of Big Data,Cloud Computing,Internet of Things,Virtual Reality,Artificial Intelligence and other technical means,the era of smart media has quietly come,and the smart media ecology will be the only way for the future evolution of the media industry.This article discusses the"closedness","homogeneity"and"mixedness"of brand extension in the smart media ecosystem from the aspects of technology,innovation,capital,and order.
作者
徐伟
Xu Wei(Shangqiu College,Shangqiu,476000)
出处
《现代广告》
2020年第20期52-56,65,共6页
Modern Advertising
关键词
智媒体生态
品牌延伸
媒介产业
smart media ecology
brand extension
media industry
