摘要
本研究尝试将构式语法运用到语篇分析中。笔者基于微信、微博等新媒体语篇的特征,构建了语篇构式分析框架,对新型冠状病毒肺炎这一突发公共卫生事件的相关话语进行了分析,尝试阐释了4种语篇构式,即机构对话构式、提示语篇构式、告诫语篇构式和新闻报道构式。研究发现,我们可以根据突发公共卫生事件的不同发展阶段,灵活运用语篇构式来治理舆情,具体的话语策略包括及时科普引导策略、防控行为引导策略、辟谣策略、心理安抚引导策略以及职业形象构建策略。通过使用这些话语策略,新媒体不仅可以有效治理舆论,还能够进行舆论宣传,从而实现话语对行为的最大规训功能。本研究表明,语篇可以被视为一个大的构式,该构式由词组构式和句法构式整合而成,语篇的构式分析能够解决新媒体语篇因本身的零散性、创新性、娱乐性以及文本类型和语类的混合使用所造成的分析困难。
This paper is a meaningful attempt to apply Construction Grammar to discourse analysis.Based on Construction Grammar and the characteristics of new communication outlets such as WeChat and Weibo,this paper constructs an analytic framework to evaluate relevant discourses of COVID-19.The types of discourse construction found are institutional dialogue construction,reminding discourse construction,warning discourse construction,news headline construction,and news report discourse construction.Then it discusses the discursive strategies that can be realized from these discourse constructions in public opinion governance,such as science popularization strategy,strategy in proper behaviors in epidemic prevention and control,counter-rumor strategy,psychological pacification guidance strategy,and the construction of professional image.This study shows that discourse can be regarded as a large construction,which is composed of lexical constructions and argument constructions;construction analysis can resolve difficulties caused by the fragmentary,innovative,and entertaining characteristics of new media discourse and explain its mixture of various text types and genres.
作者
潘艳艳
Pan Yanyan(Jiangsu Police Institute,Nanjing 210031,China)
出处
《北京第二外国语学院学报》
2020年第4期108-121,共14页
Journal of Beijing International Studies University
基金
江苏省第十五批“六大人才高峰”高层次人才选拔培养资助项目“加强警务执法效果的话语策略研究——多模态视角”(项目编号:JY-034)
江苏高校哲学社会科学研究基金项目“警察公共形象建构的话语策略研究——多模态视角”(项目编号:2018SJA0447)
江苏警官学院哲学社会科学创新团队项目“国家安全话语体系研究——警务视角”(项目编号:2018SJYTD16)的阶段性成果
“江苏高校青蓝工程”的资助。
关键词
构式语法
舆情治理
话语策略
突发公共卫生事件
新型冠状病毒肺炎
新媒体
Construction Grammar
public opinion governance
discourse strategy
public health emergencies
COVID-19 pandemic
new media
