摘要
在当前冰雪体育面临巨大的市场发展前景下,如何把握北京冬奥会机遇,实现我国体育的经济结构向更健康的方向发展,是政府及广大体育产业从业者所面临的巨大挑战。举办国际赛事对于一个国家体育相关事业以及第二三产业的发展都具有深远意义,但对比欧美等冰雪强国,我国在冰雪产业集群整体化发展过程中差距巨大,其冰雪体育产业所创造的经济价值还很小,管理制度存在漏洞,缺乏激发体育产业市场活力的企业。体育管理部门要简政放权,培育国际型体育经纪公司与品牌赛事,企业通过扩大规模、转型升级、融合发展,使冰雪产业成为体育产业的重要支柱,在带来巨大的经济收入的同时也能创造更多的就业机会。
With the current huge market development prospects facing ice and snow sports,how to grasp the opportunity of the Beijing Winter Olympics and realize the development of my country’s sports economic structure in a healthier direction is a huge challenge for the government and the majority of sports industry practitioners.The holding of international events is of far-reaching significance to the development of a country’s sports-related undertakings and the development of its secondary and tertiary industries.However,compared with the ice and snow powers of the United States,Europe and Japan,my country has a huge gap in the integrated development of the ice and snow industry cluster.The economic value created is still very small,there are loopholes in the management system,and there is a lack of enterprises that stimulate the vitality of the sports industry market.The sports management department has simplified administration and delegated powers,cultivated international sports brokerage companies and brand events,and expanded the scale,transformation and upgrading,and integrated development of enterprises.The ice and snow industry of ice and snow resources has become an important pillar of the sports industry,bringing huge economic income at the same time Create more job opportunities.
作者
李振伟
杨佳
李海霞
LI Zhen-wei;YANG Jia;LI Hai-xia(Hebei primary school of Luobei County,Hegang 154212,China;Hebei winter sports management center,Shijiazhuang 050011,China;Hegang sports team,Hegang 154100,China)
出处
《冰雪运动》
2020年第4期90-92,96,共4页
China Winter Sports
关键词
冬奥会
冰雪体育产业
发展
Winter Olympics
ice and snow sports industry
development
