摘要
【目的/意义】基于突发公共卫生事件背景,探究社交网络用户对正能量信息分享主题及其作用机理,帮助推进正能量信息的传播,扩大影响,对网络生态环境的良性发展发挥积极作用。【方法/过程】通过构建理论假设模型,采用问卷方法收集数据,利用结构方程方法对模型进行分析。【结果/结论】研究发现,情绪、社会规范、关系强度、感知信息有用性、感知信息有趣性会对社交网络用户正能量信息分享意愿产生正向影响,用户习惯和分享意愿均对其正能量信息分享行为有一定程度的影响作用,并提出促进社交网络正能量信息分享的管理策略。
【Purpose/significance】Based on the background of public health emergencies,this paper explores the influencing factors and mechanism of positive energy information sharing behavior of social network users,so as to help promote the dissemination of positive energy information,expand the influence,and play a positive role in the healthy development of the network ecological environment.【Method/process】Combined with the theoretical model of interpersonal behavior and existing research results,a theoretical hypothesis model was constructed.431 valid data were collected by questionnaire method,and the model was analyzed by structural equation method.【Result/conclusions】It is found that emotion,social factors and perceived usefulness have positive effects on positive energy information sharing intention of social network users,and habit and sharing intention have a certain impact on their positive energy information sharing behavior,and puts forward the management countermeasures to promote the positive energy information sharing of social network.
作者
霍明奎
竺佳琪
HUO Ming-kui;ZHU Jia-qi(School of Economics and Management,Changchun University of Science and Technology,Changchun 130022,China)
出处
《情报科学》
CSSCI
北大核心
2020年第11期121-127,共7页
Information Science
基金
吉林省社会科学基金项目“用户参与视角下吉林省政务新媒体信息服务模式创新与信息服务质量提升研究”(2019B46)。
关键词
突发公共卫生事件
正能量信息
信息分享行为
社会网络
emergency public health incidents
positive energy information
information transmitting behavior
social network
