摘要
随着市场经济的发展,人们生活水平和消费观念不断改变,产品包装对市场营销越来越重要。产品包装是市场营销过程中的一个重要组成部分,是消费者认识产品的第一个环节,良好的包装能吸引消费者,刺激消费者的购买欲,实现产品销售。我国饲料产业发展迅速,饲料产量位居世界第一,同时企业之间的竞争也越来越激烈,要想在饲料产品营销上获得成功,除了要考虑产品质量、服务等因素外,产品包装也是需要考虑的一个重要因素。本文首先阐述产品包装与企业营销的关系,然后探讨分析饲料产品包装对企业营销的积极影响和营销过程中产品包装出现的问题,最后针对产品包装对营销的影响提出产品包装策略,希望对饲料产品在包装设计上提供一定的借鉴作用。
With the development of the market economy and changes in people’s living standards and consumption concepts,product packaging is becoming more and more important for marketing.Product packaging is an important part of the product in the marketing process.It is the first link for consumers to understand the product.Good packaging can attract consumers,stimulate consumers’desire to buy,and achieve product sales.China’s feed industry is developing rapidly,and its feed output ranks first in the world.At the same time,the competition between enterprises is becoming more and more fierce.In order to succeed in the marketing of feed products,in addition to considering product quality,service and other factors,the product’s Packaging is also an important factor to consider.This article first explains the relationship between product packaging and enterprise marketing,then discusses and analyzes the positive impact of feed product packaging on enterprise marketing and the problems that occur in product packaging during the marketing process.Finally,the product packaging strategy is proposed for the impact of product packaging on marketing.Products provide a certain reference for packaging design.
作者
李达
LI Da(Yantai Vocational College,Yantai,Shandong Province 264670,China)
出处
《中国饲料》
北大核心
2020年第18期98-101,共4页
China Feed
关键词
产品包装
企业营销
影响
product packaging
corporate marketing
impact
