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从动商传播管窥体育报道之变 被引量:1

Changes in Sports Reports from the Perspective of Motor Quotient
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摘要 “动商”是基于全民健身视角,在中国从体育大国迈向体育强国的国家战略背景下提出的全新理念。基于此,本文将体育报道放到“动商”视域下进行分析。研究发现,近年来体育报道受到国家政策方针和大众体育观念转变的影响较大,其关注领域、报道视角均呈现出较为明显的变化,以受众为中心的传播理念得到进一步深化。 Motor quotient is a completely new concept initiated from the perspective of national fitness,and also under the background of China’s strategic transfer from a huge athletic country to a strong one.Thus,this paper will analyze sports reports integrated into the motor quotient perspective.It is found that in recent years,sports reports have been greatly influenced by national policy changes and public sports concept transference.Both the focus points and report perspectives have changed greatly and the audience-centered communications principles were deepened.
作者 林华维 LIN Huawei(Xinhua Daily Media Group,Nanjing,Jiangsu, 210092)
出处 《南京理工大学学报(社会科学版)》 2020年第5期39-43,共5页 Journal of Nanjing University of Science and Technology:Social Sciences
关键词 动商 全民健身 体育报道 以人为本 motor quotient national fitness sports reports people-oriented
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