摘要
随着互联网技术的突破与创新,消费者的行为方式和购物模式发生了彻底改变。消费者购物有了极其广泛的信息来源和前所未有的选择权,开始呈现全渠道、全天候、个性化的特点。文章在"互联网+"的背景下,分析了卷烟销售网络建设的历史成效、现状及问题,提出引入新零售、共享云社区构建全供应链平台,分析商业企业高质量发展的路径和方法。
With the breakthrough and innovation of Internet technology,consumers’behavior and shopping patterns have completely changed.With its wide range of information sources and unprecedented options,consumer shopping has begun to show the characteristics of all-channel,all-weather and personalized.Under the background of"Internet+",this paper analyzes the historical achievements,current situation and problems of cigarette sales network construction,proposes the introduction of new retail and shared cloud community to build a whole supply chain platform,and analyzes the path and method of high quality development of commercial enterprises.
作者
曲光学
Qu Guangxue(Jiangsu Tobacco Monopoly Bureau,Nanjing 210000,China)
出处
《江苏科技信息》
2020年第24期45-47,共3页
Jiangsu Science and Technology Information
关键词
新零售
线上线下整合
供应链
消费分析
共享云社区
new retail
integration of online and offline sales
supply chain
consumption analysis
shared cloud community
