摘要
印刷包装企业通过文化创意可使其产品体现出更强的文化属性,并通过其文化创意产品拓展市场,增强产品竞争力,实现企业转型升级。印刷包装企业的文化创意可通过"印刷+IP(intellectual property)""印刷+科技"两个途径,并以创建印刷包装文化产业园的形式得以实现。上海印刷(集团)有限公司、雅昌文化(集团)有限公司、力嘉包装(深圳)有限公司就是成功的案例。
Stronger cultural attributes could be reflected through cultural creativity of printing and packaging enterprises by expanding the market with the cultural creativity products,enhancing product competitiveness,and achieving enterprise transformation and upgrading.The cultural creativity of printing and packaging enterprises could be realized in the form of creating a printing and packaging cultural industrial park through two approaches of“printing+IP”and“printing+technology”.Shanghai Printing(Group)Co.,Ltd.,Artron Art(Group)Co.,Ltd.,and Lukka Pack(Shenzhen)Co.,Ltd.served as the successful examples.
作者
钟云飞
付芦静
胡垚坚
ZHONG Yunfei;FU Lujing;HU Yaojian(College of Packaging and Materials Engineering,Hunan University of Technology,Zhuzhou Hunan 412007,China;Hunan C3 Technology Co.,Ltd.,Changsha 410007,China)
出处
《包装学报》
2020年第4期84-88,共5页
Packaging Journal
基金
湖南省高等学校产业化培育基金资助项目(15CY003)。
关键词
印刷
包装
文化创意
融合
转型升级
printing
packaging
cultural creativity
integration
transformation and upgrading