摘要
目的研究现代印刷工艺在非遗创意转化中的应用。方法探讨非遗现代创意转化的依据与途径,根据联合国教科文组织对非遗的定义,明确创造性与现代性是非遗概念的核心特征。比较研究非遗现代创意转化较常见的两种形式:创意产品设计与创新印刷设计,突出创新印刷设计对开拓传统文化传承新形式的重要作用。通过对第68届美国印制大奖最高"班尼"金奖作品《山海经》线装图鉴、铜奖作品《团扇》明信片的具体案例分析,论述现代印刷工艺对非遗文化的全新呈现,成功引领中国非遗文化创意作品登上世界印刷的舞台。结论先进的印刷工艺与设计创意相结合,并依托印刷媒介传播的广泛性,能使非遗文化更好地融入新时代生活,确保非遗传承的生命力,从而实现非遗现代创意转化的真正意义。
It aims to study the creative application of intangible cultural heritage by modern printing process. It discusses the theory basis and approach to the creative application of intangible cultural heritage. According to UNESCO＇s definition of intangible cultural heritage, the creativity and modernity are the core features of the concept. It compares two different ways of the creative application which are creative product design and innovative printing design, and then highlights innovative printing design plays an important role in developing new forms of traditional culture. By analyzing the actual cases of the 68 th Premier Print Awards including ＂Benny Award＂ Gold Medal winning work ＂Shan Hai Jing＂ and Bronze winning work ＂Fan＂, it describes the brand-new feature of intangible cultural heritage through modern printing process which successfully leads China＇s intangible cultural heritage creative works to the world＇s printing stage. The combination of advanced printing technology and design ideas, which stimulates the Intangible Cultural Heritage fit the new age better by extensive use of print media, is the effective way to ensure the vitality of intangible cultural heritage. Thus, it will achieve the real significance of creative application of intangible cultural heritage.
作者
吴昉
WU Fang(Fudan University,Shanghai 200433,China;Shanghai Publishing and Printing College,Shanghai 200093,China)
出处
《包装工程》
CAS
北大核心
2018年第14期241-246,共6页
Packaging Engineering
关键词
非遗
印刷工艺
创意转化
intangible cultural heritage
printing process
creative application
