摘要
市场营销战略对于企业的发展很重要,一套好的市场营销战略可以提高企业在市场中的地位,让企业成为主要的竞争者。企业有自己的营销战略体系,在市场上就可以拥有自己的地盘与消费者,长远来看,对企业未来的综合实力的提高也是有帮助的。所以论文主要对企业市场营销战略进行研究,包括市场营销战略的主要内容、发展现状以及几种企业常用的战略,通过在这些方面的内容描述,可以对有需要的人起到一定的参考性作用。
Marketing strategy is very important for the development of enterprises.A set of good marketing strategies can improve the status of enterprises in the market and make enterprises become the main competitors.Enterprises have their own marketing strategy system,they can have their own territory and consumers in the market.In the long run,it is also helpful to improve the comprehensive strength of enterprises in the future.Therefore,this paper mainly studies the marketing strategy of enterprises,including the main content of marketing strategy,development status quo and several commonly used strategies of enterprises.Through the description of these aspects,it can play a certain reference role for people in need.
作者
张力
ZHANG Li(Shaanxi Technical College of Finance&Economics,Xianyang 712000,China)
出处
《中小企业管理与科技》
2020年第23期114-115,共2页
Management & Technology of SME
关键词
企业
发展
营销战略
enterprise
development
marketing strategy
