摘要
H5是基于移动端,集合视觉、听觉,注重交互体验的新兴社交多媒体,并凭借简单快捷、灵活炫酷的特性吸引了大范围用户的使用和认可,是最流行的推广媒介之一。但随着微信平台新政策的出台,H5如何继续彰显优势实现"现象级"传播,是对业界的一个巨大挑战。文章以其表现形式为思考的基本点,以微信平台政策为基础,并以近期成功实现品牌传播的H5设计为切口,分析其成功实现"现象级"的原因,并对未来H5方向提出思考与建议。
H5 is a new social multimedia based on mobile terminal that integrates vision, hearing, and focus on interactive experience. With its simple, fast, flexible and cool features, it has attracted the use and recognition of a wide range of users. It is one of the most popular promotion media. However, with the introduction of new policies on the WeChat platform, how H5 can continue to show its advantages and achieve "phenomenal" communication is a huge challenge to the industry. The article takes its manifestation as the basic point of thinking, based on the WeChat platform policy, and uses the H5 design that has recently successfully realized brand communication as an incision, analyzes the reasons for its successful realization of "phenomenal level", and proposes reflections on the future H5 direction Suggest.
作者
于欣荷
Yu Xinhe(School of Architecture and Art,Beijing Jiaotong University,Beijing 100044,C hina)
