摘要
目的引导设计师利用新媒介的传播优势和特性探求有效的视觉沟通设计方法,增强信息传播的高效性和辨识度,指明新媒体影响下视觉信息设计发展的新趋势。方法通过对新媒介的特性解读,从信息本身、受众需求、多感官操作、有效回馈4个方面总结受其影响的信息传播特性,然后针对视觉信息的特性提取信息传播特性。结论从视觉化信息、个性化定制、多感官互补、可理解反馈对视觉信息沟通设计方法作系统性阐述和归纳,为新媒体下的视觉设计指明发展之路。
Aiming to direct designers to take advantage of the characteristic and advantage of new medias,it helps to explore effective visual communicate ways,enhance the high efficiency and recognition of information spread,and point out new tendency o visual information design development effected by new medias. By understanding the characteristics of new media from the four aspects of the information itself,the audience demand,multi sensory operation and effective feedback according to the characteristics of visual information extraction, the information dissemination characteristics is summarized. Ultimately through the relevant case with examples separately from the information visualization,customization,multi sensory feedback complementary,systematic interpretation and induction to the visual communication design method for visual design will be made to point out the development way under new media.
出处
《包装工程》
CAS
CSCD
北大核心
2015年第8期34-38,共5页
Packaging Engineering
基金
江苏省高校哲学社会科学重点研究基地重大项目(2012JDXM013)
关键词
新媒介
信息沟通
视觉信息
new media
information communication
visual information
