摘要
从供应链中介理论和拍卖理论相结合的角度,将拍卖机制应用于商品分销环节,考察了多零售商参与竞争下的制造商和交易中介拍卖行的协调问题。文章首先分析了零售商的均衡竞价策略,在此基础上提出了拍卖收益共享契约并证明了以下结论:存在最优的拍卖行保留价和拍卖收益分成比例能够诱导制造商的商品供应量和拍卖行的最优商品拍卖量保持一致,且能确保制造商和拍卖行整体实现利润的最大化,从而完成渠道协调。在文章的最后以一个数值算例说明了上述协调契约的可实施性和有效性,并给出了一些系统敏感度分析的结果。
Considering the important role of supply chain intermediaries in improving transaction efficiency,reducing transaction risks,and improving the overall operating performance of the supply chain,many manufacturers and retailers tend to choose a third-party intermediary to complete their transaction.This article discusses a supply chain coordination model in which third-party intermediaries are involved-that is,manufacturers distribute goods to retailers through auction houses,and auction houses obtain a share of auction revenue from them.Compared to the existing literature,the research in this paper has the following three distinguishing characteristics:First,the auction house is used as a transaction intermediary instead of an information intermediary,to improve the transaction efficiency of buyers and sellers;second,the auction mechanism applies to the distribution of goods rather than the procurement of commodities;third,combining the theory of supply chain intermediation and auction,this paper evaluates how to use the auction mechanism to improve the performance of the supply chain with the participation of intermediaries.Consider a supply chain consisting of a manufacturer,N retailers,and a transaction intermediary-that is,the auction house in the supply chain.Commodities are distributed according to the following steps:First,before the auction begins,the manufacturer and the auction house sign a revenue sharing contract that includes the parameters of the reserve price and the revenue share ratio;then,the manufacturer delivers a certain number of commodities to the auction house,and the auction house determines the number of commodities to put up for auction;finally,the auction house auctions the commodities in the format of a first-price sealed-bid auction with a reserve price for the retailers,and shares the revenue with the manufacturer according to the ratio specified in the revenue sharing contract.In order to determine the optimal contract parameters to coordinate the supply chain,we take the following
作者
秦开大
耿心宇
代建生
QIN Kaida;GENG Xinyu;DAI Jiansheng(Faculty of Management and Economics,Kunming University of Science and Technology,Kunming 650093,China)
出处
《管理工程学报》
CSSCI
CSCD
北大核心
2020年第4期135-143,共9页
Journal of Industrial Engineering and Engineering Management
基金
国家自然科学基金资助项目(71362025、71162019)。
关键词
供应链协调
交易中介
拍卖行
拍卖收益共享契约
Supply chain coordination
Transaction intermediary
Auction house
Auction revenue sharing contract
