摘要
冬虫夏草主要分布在西藏自治区、青海省、四川省、云南省等地区,是一种名贵中药材,具有独特的药用价值、食用价值,在临床应用上也有重要价值。在互联网思维下,将传统与虚拟模式结合,形成了“鼠标加水泥”虫草零售模式,扩展出了网上直销模式。但新商业模式的形成也打碎了传统模式的平衡。同时,由于冬虫夏草特有的市场价值,市面上出现了“廉价”虫草问题、“假虫草”问题以及生产地引起的销售问题。结合新时代背景,不断缓解销售模式冲突,依靠法律约束商家行为,使农牧民和商家通过不断地创新来达到双赢。
Cordyceps sinensis is mainly distributed in Tibet,Qinghai,Sichuan,Yunnan and other regions.It is a kind of rare Chinese medicinal materials,with unique medicinal and edible value,and has a great breakthrough in clinical application.Under the Internet thinking,the traditional and virtual mode are combined to form the“mouse and cement”Cordyceps retail mode,which expands the online direct sales mode.But the formation of the new business model has also broken the balance of the traditional model.At the same time,due to the unique market value of Cordyceps sinensis,there are“cheap”Cordyceps,false Cordyceps and geographical sales problems.Combined with the background of the new era,we should constantly alleviate the conflict of sales mode,and rely on the law to restrict the business behavior,so that farmers and businessmen can achieve win-win situation through continuous innovation.
作者
米琪
林思瑶
琼加
李寒雪
祁宏英
Mi Qi;Lin Siyao;Qiong Jia;Li Hanxue;Qi Hongying(College of Life Science,Agriculture and Forestry,Qiqihar University,Qiqihaer 161000,China)
出处
《现代食品》
2020年第15期13-16,共4页
Modern Food
基金
2019年黑龙江省大学生创新创业训练计划资助项目(编号:201910232038)
黑龙江省自然科学基金(编号:C2017067)
黑龙江省省属高等学校基本科研业务费科研项目(编号:135209263)
黑龙江省省属高等学校基本科研业务费科研项目植物性食品加工技术特色学科专项(编号:YSTSXK201883)。
关键词
冬虫夏草
销售模式
销售问题
Cordyceps sinensis
Sales model
Business problems
