摘要
融媒体时代为高校新闻宣传工作带来了全新的机遇和挑战,具有新闻媒体本质属性的高校媒体同社会媒体一样,面临着如何对各种传播媒介进行整合和加强管理等问题。笔者认为,所谓“融媒体”不是指一个实际的媒体,而是一种把传统媒体与新媒体的传播优势最大化,使单个媒体变为多媒体共同的竞争力的理念。四川外国语大学成立新闻中心,深度融合各种校园媒体,以“新闻厨房”的运营对融媒体环境下高校新闻生产模式进行了积极的探索。
Along with the era of media convergence comes brand-newopportunities and challenges to the news publicity in higher schools.Like socialmedia,media in higher schools,with the essential attributes of newsmedia,are faced with the problems of howto integrate and strengthen the management of various media.The writer deems that the so-called“Media Convergence”does not mean an actual media,but an idea that optimizes the communicative advantages of traditional media and new media,turning a single media into the common competitiveness of multimedia.A news center was set up in Sichuan Foreign Studies University,which integrated all kinds of campus media,and actively explored the university news production mode in the context of media convergence with the operation of"News Kitchen".
作者
陈挚
CHEN Zhi(Publicity Department of Party Committee,Sichuan International Studies University,Chongqing 400031,China)
出处
《遵义师范学院学报》
2020年第4期167-169,共3页
Journal of Zunyi Normal University
基金
四川外国语大学校级科研项目“高校融媒体平台的文化育人路径研究--以四川外国语大学新闻中心为例”(sisu201775)。
关键词
融媒体
“新闻厨房”
新闻生产
高校宣传工作
四川外国语大学
Media Convergence
“News Kitchen”
news production
publicity in higher schools
Sichuan Foreign Studies University
