摘要
将信用融入区域品牌建设,发挥信用的信息整合和风险度量作用,有利于持续释放品牌的价值和活力,促进品牌长远发展。“武夷品牌”以绿色生态为导向,依托生态优势和产业优势,品牌声誉和信誉得到不断提升,但仍存在诸多不足之处。为保持“武夷品牌”引领优势,提出通过完善品牌信用管理体系,从构建贯穿全生命周期的信用监管机制、拓宽多元主体参与治理网络、强化资源共享和机制联动、创新信用管理要素等方面加强资源供给,充分发挥品牌信用监管的制度效能。
Integrating credit into regional brand construction is conducive to the practical needs of reform and development.Wuyi brand focus on green ecology,relying on the ecological advantages and industrial advantages to make its reputation continuously promoted.To keep the leading advantage,Nanping Municipal Government has gradually formed the regional brand management system that provides necessary basis for credit regulation but there are some weak points left.So brand credit system needs to be strengthened to supply more resource to build the whole life cycle of multiple subject credit supervision mechanism,broaden participation mechanism,and intensity a sharing and joint innovation with credit management,which will improve brand credit supervision system efficiency.
作者
孙雪琳
SUN Xuelin(Law Teaching and Research Office,Nanping Party School,Nanping 353000,China)
出处
《福建商学院学报》
2020年第3期46-52,共7页
Journal of Fujian Business University
基金
福建省委党校、行政学院系统中国特色社会主义理论体系研究基地2020年度研究项目“信用融入区域品牌建设的现实意义及机制保障——基于‘武夷品牌’建设的观察分析”。
