摘要
[目的/意义]在信息易于量化而质变的新媒体环境中,媒体的信息量与信息内容成了风险放大的关键变量。分析媒体的信号释放及其放大效应,能为媒体规避风险放大提供新的视角。[方法/过程]采用信号分析法分析"澎湃新闻"山东非法疫苗报道,基于"量"与"内容"两个维度,分别研究信号量和信号流、信号类型的风险放大效应。[结果/结论]风险信号视野下,媒体释放出的风险信号弥漫而形成了其关于某一风险的"信息气候",并通过"锚定""浸润"和"修正"公众的风险感知而调节着风险放大的程度。为规避新媒体环境中的风险放大效应,媒体应避免报道初期的"信息飓风",及时清除报道过程中的"信息旋涡"和"信息霾",并通过多元信号的审慎、均衡释放,营造出透明、温和与包容的"信息气候"。
[Purpose/Significance]In the new media environment where information is easy to quantify and change qualitatively,the information quantity and content of media become vital variables of risk amplification.To analyze the signal release and its amplification effect of media can provide a new perspective to avoid risk amplification.[Method/Process]Using signal analysis method to analyze Shandong illegal vaccine reports of THE PAPER,the research studied the risk amplification effect of signal quantity,signal flow and signal types respectively based on the dimension of quantity and content.[Result/Conclusion]From the view of risk signal,risk signals released by media diffuse and form its information climate about certain risk,and regulate the degree of amplification by anchoring,infiltrating and correcting the risk perception of the public.To avoid the risk amplification effect in the new media environment,the media should avoid the information hurricane at the beginning of coverage,clear the information vortex and haze timely during the reporting,and create a transparent,mild and inclusive information climate by releasing diverse signals in discreet and balance.
作者
邹霞
Zou Xia(Chongqing University,Chongqing401331)
出处
《情报杂志》
CSSCI
北大核心
2020年第7期108-113,共6页
Journal of Intelligence
基金
2019年教育部人文社会科学青年项目“疫苗事件中的媒介叙事与社会记忆研究”(编号:19XJC860007)研究成果之一
2019年重庆大学中央高校项目“新媒体环境下科技风险的社会放大机制及防控策略研究”(编号:2019CDJSK07XK10)研究成果之一。
关键词
传播学
媒体
媒体风险
风险信号
风险放大
信息气候
疫苗事件
communication
media
media risk
risk signal
risk amplification
information climate
vaccine incident
