摘要
数字化背景下,以动漫角色数字化创作,角色产品数字化生产、数字化传播、数字化营销、数字消费等为主要内容的"互联网+动漫多领域共生+角色IP"的角色经济发展新业态已经形成。这不仅意味着以动漫角色为主题表达的数字化内容创作生态正在形成,同时,随着以角色视觉传达和应用为特征的角色消费市场的进一步扩大,数字化角色贯穿于开放、协同、共融、共生、共享的角色经济生态系统的各个环节,并在市场开拓中形成了互相赋能、互相成就的角色经济生态化发展态势,为我国动漫文化产业的转型升级与深度发展带来新的生机。
In the digital era, "Internet+Multi-Field-Mutualism+ Character IP",a new format of character economy that promotes the digitalization of character’s creation and character goods’ production,diffusion,marketing and consumption,brings opportunities to animation and comic industry.This format does not only reveal that the ecology of the digital content creation focusing on character is building,but also mean that the digitalized character has been linked with the ecosystem of character economy which presents openness, synergy,inclusion and symbiosis,with the consumer market focusing on character visual expression and application is expanding.Correspondingly there has been an ecological development trend of character economy emphasizing co-enabling in the market.
出处
《中国文化产业评论》
2020年第1期331-342,共12页
Commentary on Cultural Industry in China
基金
国家社科基金艺术学青年项目“数字经济视阀下中国动漫角色商品化研究”(18CC174)的阶段性成果。
关键词
数字化
动漫角色
角色经济
生态化发展
digitalization
characters of animation and comic
character economy
ecological development
