摘要
目的根据用户需求对现代家用电器产品进行PI设计,提高用户对产品的满意度和对品牌产品的识别性。方法通过分析用户对万家乐厨电产品的使用感受和需求,基于Kano模型按照基础质量、期望质量以及魅力质量对用户需求进行划分,根据分类结果对用户诉求进行深入调研,并对用户潜在需求进行有效汇总,进而了解产品存在的不足,对影响重要性的需求进行排序,以确定提高用户满意度的核心需求。结果基于Kano模型的万家乐厨电产品PI设计案列,根据用户需求结合同类产品优缺点,以此类推出万家乐厨电PI设计思路主线,以用户为核心更懂中国用户的烹饪需求进行目标制定,并有针对地开展产品优化活动。结论以用户的期望型需求和魅力型需求为主,从产品功能、造型、交互设计到产品品牌识别等方面进行整体构想,在满足用户需求的同时提升品牌的市场地位。
The work aims to conduct PI design to the modern household appliances according to the user requirements,so as to improve the users’satisfaction to products and the brand recognizability.By analyzing the users’feeling and demand for Macro kitchen electrical products,the users’demands were classified based on the Kano model according to the basic quality,expected quality and charm quality.According to the classification results,the users’demands were investigated in all aspects of research,and the potential demands of the users were summarized effectively,to reveal the defects in the product,and prioritize the demand having significant effects to determine the core requirements of improving user satisfaction.Through the PI design case of Macro kitchen electrical appliances based on Kano model,and combined with the advantages and disadvantages of similar products according to user demand,the main line of PI design ideas of Macro kitchen appliances was deduced by analogy,the goals were set with users as the core to better understand the cooking needs of Chinese users,and targeted product optimization activities were carried out.Focusing on the users’expectation and charm demand,the overall conception is made from the aspects of product function,modeling,interactive design and product brand recognition,so as to meet the users’demand and enhance the brand’s market position.
作者
俞大丽
YU Da-li(Guangzhou Vocational College of Technology&Business,Guangzhou 511442,China)
出处
《包装工程》
CAS
北大核心
2020年第16期147-153,共7页
Packaging Engineering
关键词
PI设计
家用电器
KANO模型
design
household electrical appliances
Kano model
