摘要
以野生榛蘑(Armillaria mellea)农产品伴手礼作为研究对象,对包装创意设计进行了详尽的介绍,旨在有效塑造野生榛蘑的品牌观念。为了给更多人提供新颖的农产品服务,通过将产品创意和当地文化有机的结合,旨在有效创建符合地方特色的产品品牌形象,为人们提供更好的服务的同时,带动地方经济快速发展。
For product marketing, the concept of brand communication is indispensable. With the upgrading of industry and the intensification of market competition, people have higher and higher requirements for product packaging. Through takes the wild Armillaria mellea agricultural products as the research object, and introduces the creative packaging design in detail, aiming at effectively shaping the brand concept of wild A. mellea. In order to provide more people with innovative agricultural products services, combines product creativity and local culture organically, aiming at effectively creating brand image of products in line with local characteristics, providing better services for people, and driving the rapid development of local economy.
作者
刘方林
LIU Fang-lin(Zhongyuan University of Technology,School of Art&Design,Zhengzhou 450000,China)
出处
《中国食用菌》
北大核心
2020年第6期129-131,135,共4页
Edible Fungi of China
基金
2019年度河南省社科联调研课题(SKL-2019-1248)。
关键词
伴手礼
包装设计
榛蘑
accompanying gift
packaging design
Armillaria mellea
