摘要
以产业价值链理论为前提,以波特五力竞争模型为支撑,探讨了当前市场竞争环境下北京市气膜式冰场如何在经营战略上实现路径创新与价值创新。研究认为:在纵向整合方面,冰场运营业既要在前端与气膜建筑业、冰场设施建造业实现产业链的深度融合,也要在后端有效打通冰场运营服务与运动消费人群之间的联系;在横向整合方面,一是从企业自身出发进行能力整合,二是从整个行业出发扩大市场势力以建立起自己的产业优势;在综合整合方面,要时刻关注国家产业政策和产业结构调整方向,抓住国家冰雪发展规划中的战略机遇,在市场机制的主导作用下开展冰上赛事活动和全民健身服务。
Based on the industrial value chain theory and supported by Porter’s five competitive model,the paper discusses how to realize the path innovation and value innovation of the management strategy of Beijing gas film type ice rinks in the current market competition environment.It is found out that in the aspect of vertical integration,the ice rinks should not only realize a deep integration of the air film construction and ice rink facilities construction industry at the front line,but also connect the operation supplier with sports consumers at the back line.In terms of horizontal integration,the enterprises should integrate their own capabilities and expand the market power to establish its own monopoly advantage.As for comprehensive integration,it is necessary to focus on national industrial policy and industrial structure adjustment direction,hold firmly the strategic opportunity of national snow and ice development planning,carry out the ice sports games and national fitness service under the leading role of the market mechanism.
作者
周腾军
ZHOU Tengjun(Dept. of Sports Economics and Management, China Central Univ. of Finance and Economics, Beijing 102206, China)
出处
《体育成人教育学刊》
2020年第3期39-43,共5页
Journal of Sports Adult Education
关键词
体育产业
冰雪运动
产业价值链
气膜式冰场
经营战略
sports industry
snow and ice sports
industrial value chain
gas film type ice rink
operation strategy
