摘要
以方法目的链为理论基础,采用软式阶梯访谈法研究冰雪体育旅游消费者价值,分析了冰雪体育旅游产品属性、消费结果、消费者价值的内容。通过构建三者间的关联矩阵,绘制了冰雪体育旅游消费者的层级价值图,探讨了消费者最关注的方法目的链路径。结果显示:冰雪体育旅游消费者注重的产品属性有雪场环境好、项目独特丰富等8项;消费结果有休闲娱乐愉悦心情、增长知识技能等9项;消费者价值有享受生活、成就感等5项。在此基础上对冰雪体育旅游业提出了相应建议。
The paper analyses the nature of the winter sport products, consumption results and content oI consumer value with the soft ladder interview method based on method and purpose chain. The paper construct the correlation matrix a- mong the three, draw the hierachical value pattern of the winter sports tourism consumers and discusses the method and purpose chain path which the consumers pay most attention to. The product natures that the winter sports tourism con- stlmers value include eight items, such as good snow resort environment and unique and rich items. The consumption re- sults include nine items, such as recreation and knowledge acquiring.
作者
王立燕
WANG Liyan(Graduate Dept. , Jilin Inst. of Physical Education, Changchun 130022, China)
出处
《体育成人教育学刊》
2017年第3期36-40,共5页
Journal of Sports Adult Education
关键词
体育产业
体育旅游
冰雪运动
旅游消费
价值导向
消费者价值
方法目的链
sports industry
sports tourism
winter sport
tourism consumption
value orientation
consumer＇s value
method and purpose chain
