摘要
网易云音乐是当下重要的音乐社交平台,其音乐社交元素在自我表达、个性分享、人际交友与群体狂欢等方面,有效地凸显了音乐社交价值实现路径。在当前面对版权旋涡、整改下架、对手强劲等多重困境下,网易云音乐坚守“音乐社交”这一理念,寻求突围与创新,这种音乐社交的发展路径,在各个层面上折射出了音乐平台重塑的可能。
NetEase Cloud Music is an important social software of music.Its music social elements effectively highlight the realization path of music social value in terms of self-expression,personality sharing,interpersonal dating and group carnival.In the face of multiple difficulties such as copyright disputes,rectification and delisting,and strong opponents,NetEase Cloud Music adheres to the concept of“music social”and seeks breakthroughs and innovations.This music social development path also reflects the possibilities at all levels to reshape the music platform.
作者
冯丽帆
韩模永
FENG Li-fan;HAN Mu-yong(2.College of Humanities and Communication,Dongbei University of Finance and Economics,Dalian Liaoning,116025,China)
出处
《河北民族师范学院学报》
2020年第3期123-128,共6页
Journal of Hebei Normal University For Nationalities
关键词
网易云音乐
音乐社交
发展路径
问题分析
NetEase cloud music
music social
development path
problem analysis
