摘要
基于网络社群环境,人际沟通与信息交流变得更为通畅便捷。野生食用菌品牌生产商和经销商应该充分利用网络社群营销精准度高、渗透性强、覆盖面广、成本耗费低的优势,围绕野生食用菌网络社群意见领袖的塑造、人际关系的经营、专业定制营销和活动体验创设等方面来进行网络社群中的宣传、打造品牌领袖和制定专业营销策略。
In the network community environment,interpersonal communication and information exchange have become more convenient and convenient.Wild edible fungus brand manufacturers and distributors should make full use of the advantages of online community marketing with high accuracy,strong penetration,wide coverage,and low cost.Around the shaping of the opinion leaders of the wild edible fungi network community,the management of interpersonal relationships,Professional customized marketing and event experience creation,it is to establish new strategies for using online community propaganda,building brand leaders,and formulating professional marketing strategies.
作者
张晶
ZHANG Jing(Shanxi Yuncheng Vocational and Technical College of Agricultural,Yuncheng 044000,China)
出处
《中国食用菌》
北大核心
2020年第5期243-246,共4页
Edible Fungi of China
关键词
网络社群
野生食用菌
品牌营销
online community
wild edible fungi
brand marketing
