摘要
人的行为受认知和情感的双重驱动,有时情感对行为意愿的影响要大于认知对行为意愿的影响。情感依恋理论是解释用户情感强关系的一种重要的框架。基于消费者价值理论,用户从企业微博获得的感知价值可以被分为功能价值、社会价值、情感价值和认知价值。文章利用情感依恋理论和期望确认模型(ECM)分析了用户的感知价值——情感依恋——持续"关注"意愿之间的关系。研究结论表明,微博用户的各感知价值和情感依恋均对企业微博的持续"关注"意愿有积极影响;用户的功能价值和情感价值均对用户的满意度和情感依恋有积极影响;用户的社会价值和认知价值对用户满意度和情感依恋的影响不显著。
People’s behavior is motivated both by cognition and emotion, and sometimes the emotional impact is stronger than cognitive effects on behavior intention.The attachment theory is an important frame to interpret the users’ strong emotional tie towards a product.Based on consumer value theory, the perceived value of on the use’s side micro-blog of corporate can be divided into functional value, social value, emotional value, and cognized value.Based on the attachment theory and the expectation confirm model(ECM), this paper analyzes the relationship between the users’ perceived value, emotional attachment, and continued “concern” intention.The conclusions show that the users’ perceived value, satisfaction and emotional attachment have a positive effect on the users’ continued “concern”;the users’ functional value and emotional value has a positive effect on users’ satisfaction and emotional attachment;the users’ social value and cognitive value have a significant effect on users’ satisfaction and emotional attachment.
作者
李琪
高夏媛
LI Qi;GAO Xiayuan(School of Economic and Finance,Xi’an Jiaotong University,Xi’an 710061,China)
出处
《大连理工大学学报（社会科学版）》
CSSCI
北大核心
2019年第1期7-14,共8页
Journal of Dalian University of Technology(Social Sciences)
基金
陕西省科技统筹创新工程计划项目:"电子商务与电子政务若干问题研究"(2012SZS-09)
关键词
企业微博
情感依恋
持续“关注”意愿
感知价值
corporate micro-blog
emotional attachment
continual “concern”
perceived value
