摘要
当今旅游业进入了内容为王时代,网红李子柒以美食之美和生活之美两大类IP为主题,利用自媒体时代强大的传播功能,塑造了主题鲜明、形象独特、可体验、可延展的IP美食品牌。借鉴李子柒的成功经验,美食旅游应通过内外兼修聚焦IP、共融互促塑造IP、产业链延伸IP、精细化运营IP等途径构建其IP。
Today’s tourism industry has entered the era of content as the king.With the beauty of food and the beauty of life as the theme,online celebrity Li Ziqi has created a distinctive,unique,experiential and extensible IP food brand by using the extensive communication function of self media.Based on Li Ziqi’s successful experience,gourmet tourism builds its own IP through the way of focusing on IP,mutually promoting and shaping IP,industrial chain extending IP and refinedly operating IP.
作者
管萍
GUAN Ping(Taiyuan Tourism College,Taiyuan 030032,China)
出处
《晋城职业技术学院学报》
2020年第4期33-36,共4页
Journal of Jincheng Institute of Technology
基金
山西省教育科学“十三五”规划2018年度规划课题《文旅融合背景下的山西砖雕非物质文化遗产传承研究》(项目编号:201805037)。
