摘要
从2018年,电子消费品主流市场——智能手机市场持续出现全球出货负增长,智能手机产业竞争进一步加剧,产业上下游开始进行资源整合及产品差异化竞争。以消费品电子元器件性能及用户需求作为切入点,分析智能手机产品的成功及目前出货量面临负增长的原因,结合智能手机产品成功发展的规律特性,阐述柔性技术为电子消费品产业带来的革命性变革机遇,构述以PI作为柔性化关键材料对产业下一轮新"价值链"整合的关键性意义及具体演化产品的可能性,并提出产业发展建议对策,降低柔性技术在市场用户认同及量产化方面的障碍,有效推动产业实现下一轮"价值链条"整合的阶段式发展。
From 2018,consumer electronics products began to show a weak growth in shipments in the smartphone market.Competition in the smartphone industry has further intensified,and upstream and downstream industries have begun to compete in resource integration and product differentiation.This article focuses on the performance of consumer electronics components and user needs as the breakthrough point,focusing on analyzing the success of smart phone products and the reasons for the current growth in shipments facing decline.The author combines the historical development characteristics of smartphone products and elaborates on the next generation of revolutionary opportunities that flexible technology will bring to the industry.This article describes the key significance of PI as a key material for flexibility in the next round of industry's new"value chain"integration and the possibility of specific evolution products,and puts forward some industry development suggestions which is recommended to reduce the obstacles of flexible technology in customer recognition and mass production,and promote the industry to achieve the next phase of the"value chain"integration staged development.
作者
李云飞
刘伟
朱燕林
LI Yunfei;LIUWei;ZHU Yanlin(Tianma Microelectronics Co.,Ltd.,Shenzhen 518000,China)
出处
《微纳电子与智能制造》
2020年第2期136-141,共6页
Micro/nano Electronics and Intelligent Manufacturing
