摘要
科学主义视角下的旅游意象研究首先将其视为世间内的事物,虽已取得较多成果,却并没有清晰地阐明旅游意象的本质,现有本体论存在难以解决的困境。本文运用现象学方法对旅游意象的本质和类型进行研究,研究发现:第一,旅游意象本质上是一种意识。旅游意象是旅游地相关体验被想象性意识的图像式呈现,是意识的自我构造;是超越性的非世间化的存在,与表象相关,是意识化的、有意义的心像;是主客融合的“近似物”,不但体现了客体的感性形式,而且融汇了主体的情感、理解等因素。第二,旅游意象的生成是想象意向性被感性材料所充实的过程。陌生之地的旅游意象被以往相关的生命经验所充实,想象化程度最高;即将出行的目的地意象由对媒介信息的阅读体验所充实,不过图像和文字只是对真实世界的描摹,因此意象是片段化的;现场体验的旅游意象由切身感知及情感、理解等感性材料所充实,丰富连续的感性显现构成了一种世界化的旅游意象。本文的研究成果可以进一步引发学界对旅游意象的概念和类型的思考。针对人的意识或体验等特殊命题,将实证方法与现象学结合起来可能会更加有利于推动相关研究。
Under the scientific perspective,tourism image research within the first as the world's things,has made many achievements,but does not clearly illustrate the essence of tourism image,these existing ontology theories are difficult to solve their plights.In this paper,the nature of tourism image and catogories is studied using the phenomenological approach,and concluded that:1.The tourism image is essentially a kind of consciousness:(1)it is created by tourist destination related experience with image reappearance,and is made by consciousness itself;(2)it is the transcendence of the world and not any existence,does not have space and timeliness of the presence,its size,color,etc is only a kind of meaning expressed by consciousness;(3)it is the approximate“subject-object fusion”,not only shows the perceptual form object,and of the factors such as emotional understanding of the subject.2.The generation of tourism image is enrichment process of imagine intentionality by perceptual material,divided into three catogories:(1) the unfamiliar place of tourism image by previous relevant life experience enrichment,has the highest degree in imagine;(2) the upcoming travel destination image enriched by reading experience of media information,images and text just simulations of the real world,however,so the image is fragmented and unnatural;(3) the tourism image of on-site experience by immediate perception and understanding of emotions perceptual material enrichment,continuous rich perceptual appearance constitute a cosmopolitan perspective of tourism image.Above research results can trigger further studies of the concept of tourism image and the formation process of thinking.In view of the human consciousness or experience special propositions,such methods as combining empirical method and phenomenology may be more conducive to related research.
作者
赵刘
ZHAO Liu(Wuxi Vocational Institute of Commerce,Wuxi 214153,China)
出处
《旅游科学》
CSSCI
北大核心
2020年第2期76-89,共14页
Tourism Science
基金
江苏省社会科学基金项目“江苏滨湖旅游地社会-生态系统的恢复力测度与调控机制研究”(19GLD017)
江苏省高校哲学社会科学研究项目“江苏文化创意与旅游产业融合发展的动力机制与耦合评价”(2019SJA2288)
江苏高校青蓝工程资助。
关键词
旅游意象
意识
图像
本质直观
tourism image
consciousness
picture
intuitive nature
