摘要
休闲消费时代背景下,旅游业成为资源枯竭型城市实现产业转型与可持续发展的有效举措,亟待制定旅游发展战略。本文以徐州市旅游发展战略选择为目标层,以优势、劣势、机会、威胁为准则层,以区位优势明显、旅游资源丰富、淮海经济区中心城市发展机遇等16个因素为指标层,运用SWOT-AHP法确定因子权重并将定性指标量化,明确徐州市旅游发展的战略定位。结果表明:徐州市旅游发展的总战略为SO,综合战略类型与态度,应采取积极的实力开拓型战略。依据战略定位提出发展思路:实施"1234"工程,即贯彻一个理念、主推两个特色、紧握三个抓手、突出四个重点,并提出具体对策,对徐州市资源枯竭城市转型与旅游业发展具有一定参考价值。
In the background of leisure consumption,the tourism industry become an effective measure and route to achieve the industrial restructuring and sustainable development for resource-exhausted cities.Taking the tourism development strategic choice of resource-exhausted city Xuzhou as the target layer,the strengths,weaknesses,opportunities and threats as the criteria layer,16 factors including the obvious advantages of tourism location,rich in tourism resources,Huaihai economic zone center city development opportunity as the indicator layer,this paper takes SWOT-AHP method to determine the factor weights and quantify the qualitative indicators,determined SO strategy for the tourism development in Xuzhou city.Comprehensive consideration on strategic types and attitude,Xuzhou city should choose the positive pioneering-strength strategy,and the"1234"tourism development ideas are put forwards as well as some countermeasures:one idea,two features,three grasps and four focused points.We hope it could provide the certain reference value to the transformation of the resource-exhausted city and development of tourism industry in Xuzhou city.
作者
李媛媛
陈龙乾
LI Yuanyuan;CHEN Longqian(School of Management,Xuzhou University of Technology,Xuzhou 221008,China;School of Environment Science and Spatial Informatics,China University of Mining and Technology,Xuzhou 221116,China)
出处
《中国矿业》
北大核心
2020年第6期69-75,共7页
China Mining Magazine
基金
江苏省社会科学基金项目“非物质文化遗产与旅游产业融合发展研究”资助(编号:17GLB004)
江苏高校哲学社会科学研究项目“资源枯竭城市转型的旅游发展机制与路径研究”资助(编号:2018SJA0984)
徐州工程学院科研项目“基于SWOT+AHP分析法的旅游发展战略与动力机制研究:以资源枯竭城市徐州为例”资助(编号:XKY2018214)。
