摘要
文章对利用Hotelling模型开展城市公益性公园选择行为研究的适用性及模型构建进行了研究,并重点对4种假设公园竞合关系下的Hotelling模型进行演算和实证分析,探讨了交通成本、游憩产品价格、信息获取和决策成本等经济因素对游憩者选择行为的影响机制。研究发现:(1)较低的单位交通成本有利于游憩者对公园的选择,其对游憩产品价格的制定和协调产生一定影响,也是衡量信息获取和决策成本大小的重要参照指标。(2)当信息获取和决策成本对游憩者选择行为影响对等时,有利于游憩者合理分流;若不对等,就会削弱该成本较高的公园的吸引力,同时,该成本会对游憩产品价格的制定产生一定的影响。(3)两个区级公园或市级公园内游憩产品价格的差价对游憩者选择行为有重要影响,差价越大就越有利于提高游憩产品价格低的公园的吸引力,但不合理游憩产品价格差价会导致恶性竞争,不利于游憩项目的可持续经营和对游憩者的合理分流。基于上述分析,文章提出4个方面的对策:(1)将游憩者选择行为及其经济影响因素作为科学选址的重要依据;(2)丰富和优化城市交通体系;(3)加强新建公园信息传播,并控制传播平衡;(4)合理制定游憩项目土地租赁价格等。
The paper carries out normative research and exploration about the applicability of Hotelling model in studying the selection behavior of urban public park and the model building,and then focuses on calculating the Hotelling model under the four assumptions of competition and cooperation,and analyzes the influence mechanism of economic factors,such as transportation costs,the price of recreation products,information acquisition and decision cost on the selection behavior.It is found that:(1)The lower transportation cost is advantageous to the selection of park recreation,and can influence the pricing and the coordination of the recreational products,and is the important reference index to measure the size of the access to information and decision-making cost.(2)When the influences of information acquisition and decision cost on the selection behavior are equal,it is conducive to the rational diversion of recreationists;but if not,it will weaken the attraction of parks with high information acquisition and decision-making costs.Meanwhile,it will impact the pricing of recreation products.(3)The price difference of recreation products in urban parks or city parks has important effect on the selection behaviors,the larger of the difference,the more attraction of the parks with the lower prices.But if the difference is unreasonable,it will bring vicious competition and won’t conducive to the sustainable management of the parks and the rational diversion of recreationists.Based on the above analysis,the paper puts forward some suggestions in four aspects:(1)the selection behavior of recreationists and its economic influence factors should be regarded as an important basis for scientific site selection;(2)enrich and optimize the urban transportation system;(3)government should strengthen the information dissemination of new parks,and control the balance of communication;(4)reasonably formulate policies such as land lease prices.
作者
杨建朝
高楠
王红宝
Yang Jianzhao;Gao Nan;Wang Hongbao(School of Business,Hebei Geo University,Shijjiazhuang 050031)
出处
《林业经济》
北大核心
2020年第3期47-58,共12页
Forestry Economics
基金
2019年度河北省社会科学发展研究课题“基于Hotelling模型城市公益性公园空间竞争研究”(编号:201908120401)
2015年度国家社会科学基金青年项目“专业化旅游城市资源诅咒效应的发生成因、影响及防范研究”(编号:15CJY069)。
