摘要
语言是文化交流的重要桥梁,随着世界全球化发展速度的逐步加快,传统语言沟通方式将无法满足不同地区特殊的文化交流需求,为此将语言集成数字化信息加以传递,则可进一步提高信息传递全面性、高效性。隐喻作为一种多元化思维表达方式,能进一步替代传统语言沟通模式。本文以杭州申亚宣传片为基础,对其中构架隐喻思想及不同隐喻方式的使用做充分解析,以期为后续阶段隐喻语言表述提供部分参考。
Language is an important bridge of cultural exchange.With the development of globalization,the traditional way of language communication will not be able to meet the special needs of cultural exchange in different regions.Therefore,the integration of language and digital information can further improve the comprehensiveness and efficiency of information transmission.Metaphor,as a diversified way of thinking and expression,can further replace the traditional mode of language communication.In order to provide some references for the metaphorical language expression in the following stages,this paper makes a thorough analysis of the framework metaphorical ideas and the use of different metaphorical ways based on the propaganda film of Hangzhou’s bid for the Asian Games.
作者
张滢
ZHANG Ying(School of Culture and Art,Zhejiang Vocational and Technical College,Hangzhou Zhejiang 310018,China)
出处
《湖北开放职业学院学报》
2020年第6期170-171,共2页
Journal of Hubei Open Vocational College
基金
浙江省2018教育厅一般项目“杭州申亚宣传片的架构隐喻解读”(项目编号:Y201840826)。
关键词
杭州申亚
宣传片
架构隐喻
Hangzhou’s bid for the Asian Games
propaganda film
structural metaphor
