摘要
以多模态隐喻理论和架构理论为基础,从认知层面分析城市形象宣传片的语类特征,就江苏城市形象宣传片中的多模态隐喻架构展开分析。在此基础上,提出城市形象宣传策略,以期为其他城市形象宣传片的创作和设计提供借鉴。
Based on the theory of multimodal metaphor and frame theory, this paper firstly con-ducted a cognitive study of city image promotional films with its generic features, and then ana-lyzed the multimodal metaphors and frames in city image promotional films of Jiangsu. Eventu-ally, the paper put forward the strategies of promoting city image hoping to provide reference to the creation and design for other promotional films.
出处
《金陵科技学院学报（社会科学版）》
2017年第2期22-26,共5页
Journal of Jinling Institute of Technology(Social Sciences Edition)
基金
江苏省社会科学基金项目(16YYD002)
淮阴工学院青年基金项目(HGC1418)
关键词
城市形象
宣传片
多模态隐喻
架构理论
江苏
city image
promotional film
multimodal metaphor
frame theory
Jiangsu
