摘要
在自媒体时代,政治传播的现代化是国家治理体系和治理能力现代化的重要组成部分。在目标层面,导向国家治理现代化是中国政治传播现代化的战略目标,这要求中国政治传播进行角色转变:从政治传播层面促进国家治理的制度化、规范化和程序化;通过提高多元行动者政治传播的自主性和能动性,增强制度和治理对外界环境的适应性;通过政治传播促进政府与公民、国家与社会的沟通与合作,使治理走向"善治"。在运行机制层面,伴随着自媒体和新技术的发展和应用,需要从三个方面促进中国政治传播运行机制的现代化:一是从政党领导和职能方面促进政治传播的制度化;二是政治传播技术的现代化,其关键在于运用新媒体和新技术促进公共舆论的政策转换;三是政治传播的民主化,通过包容表达、鼓励对话,借助新的媒体技术,促进单向和对流的政治传播向双向互动的政治沟通秩序转变。在价值层面,中国政治传播的现代化需要不断推进"国家能力"、"法治"和"民主"三种现代价值的实现,同时平衡和协调三者之间的关系。
In the We Media age,the modernization of political communication is an important part of the modernization of national governance systems and governance capabilities.At the goal level,the modernization of national governance is the strategic goal of modernization of China’s political communication,which requires changes in the role of China’s political communication:promote the institutionalization,standardization,and proceduralization of national governance from the level of political communication;enhance the adaptability of institutions and governance to the external environment by improving the autonomy and initiative of multi-actor political communication;promote communication and cooperation between the government and citizens,the state and society through political communication,which makes governance move towards"good governance".At the operating mechanism level,with the development and application of We Media and new technologies,the modernization of China’s political communication operating mechanism needs to be promoted from three aspects:the first is to promote the institutionalization of political communication from the perspective of the Party leadership and its functions;the second is modernization of political communication technology and the key of it is to use new media and new technologies to promote the policy conversion of public opinion;the third is the democratization of political communication,which is to promote one-way and convective political communication to shift to two-way interactive political communication order through opening expression and encouraging dialogue and using the new media technology.At the level of value,the modernization of China’s political communication needs to continuously advance the realization of three modern values of"national capacity","rule of law"and"democracy",while simultaneously balancing and coordinating the relationship between the three.
作者
于淑婧
荆学民
Yu Shujing;Jing Xuemin
出处
《社会科学》
CSSCI
北大核心
2020年第5期36-46,共11页
Journal of Social Sciences
基金
国家社科基金重点项目“自媒体时代中国政治传播新秩序及转型研究”(项目编号:17AXW010)
中国传媒大学“双一流”新时代交叉学科研究团队支持项目“全球视野下的比较政治传播研究”(项目编号:CUC1SJC06)的阶段性成果。
关键词
自媒体时代
政治传播
现代化
治理
We Media Age
Political Communication
Modernization
Governance
