摘要
针对目前企业对应用型市场营销专业人才的需求,通过对市场营销专业课程理论教学、案例教学、论坛教学、实验教学、实践教学五位一体协同教学模式的探索,以期培养出具备专业能力和创新能力的高素质应用型人才,同时为高校市场营销专业课程教学改革提供借鉴。
In view of the demand of the current enterprises for application-oriented marketing professionals,this paper explores the five-in-one collaborative teaching model for the marketing major,including theory course,case teaching,forum teaching,experiment teaching and practice teaching,with a view to cultivating high-quality application-oriented talents with both professional ability and innovative ability,and providing reference for the teaching reform of marketing courses in colleges and universities.
作者
杨建春
朱博
樊洪
Yang Jianchun;Zhu Bo;Fan Hong
出处
《科教文汇》
2020年第15期101-102,共2页
Journal of Science and Education
基金
2018年度贵州财经大学教学质量与教学改革科研项目(项目编号:2018JGZZC69)。
关键词
市场营销专业
五位一体
协同教学
marketing major
five-in-one
collaborative teaching
