摘要
大数据技术背景下,用户画像技术作为一款用户数据处理工具,可以通过标签模型的构建帮助专业社会工作提高服务精准度,实现社会资源的有效整合;同时也可以帮助专业社会工作开展自我营销,有利于专业社会工作的发展和推广。在应用用户画像技术时,专业社会工作也面临了个人信息安全、标签模型不精准等问题。建议加强用户个人信息保密,提升用户信息精准度和完整性,以利于用户画像技术与专业社会工作结合,促进专业社会工作发展。
In an era of the big data technology, the user portrait technology, a processing tools for user data,helps sharpen the precision in the professional social work service through the label model for the effective integration of social resources. Meanwhile, it also promotes the self marketing of the service, which is beneficial to its growth and promotion. However, the application of such user portrait technology poses problems for the trade, such as threats to personal information security, inaccurate label model, etc. Analyzing these problems and putting forward relevant countermeasures are helpful towards the collaboration of user portrait technology and professional social work, and accelerate the development of professional social work.
作者
徐华
张家鹏
XU Hua;ZHANG Jiapeng(School of Social and Political Science,Anhui University,Hefei,Anhui,230601,China)
出处
《社会工作与管理》
2020年第3期50-56,共7页
Social Work and Management
关键词
大数据技术
用户画像技术
专业社会工作
big data technology
user portrait technology
professional social work
