摘要
风险沟通是突发公共卫生事件应急管理的重要内容。春节独特情境与社会空间、载体空间、区域空间共同构建了新冠肺炎疫情初期河南基层风险沟通的社会心理认知语境。风险沟通形式多样,以"警示危险""行为倡议"和"安抚情绪"为主要内容,科学性和平民性并行,广泛运用告知、说服、命令、要求、保证、共情、归咎等修辞策略,营造了一个"大敌当前的战争"认知隐喻空间。参与双方的关系呈现出水平和垂直混融状态,体裁互文性特征明显。未来风险沟通语篇生成应以受众心理认知模式和心理认知需求为导向,风险沟通机制应常态化。
Risk communication plays an important part of emergency management of public health emergencies.As a Circumstance,the Spring Festival,together with location,as well as participants,constructs a socio-psychological cognitive context for the risk communication during 2019-nCoV early outbreak delivered by Henan Local Government.In various forms,with"warning danger","changing behavior"and"soothing anxiety"as the main content,scientific and civilian in parallel,extensively using the rhetorical strategy of notification,persuasion,orders,requirements,assurance,empathy and blame,a"war"cognitive metaphor space is created.The relationship between the participants involved is mixed horizontally and vertically,and the genre intertextuality is obvious.The risk communication in future should be guided by the audience’s psychological cognitive model and psychological cognitive needs,and the risk communication mechanism should be normalized.
作者
戴新月
Dai Xinyue(School of Culture and Communication,Capital University of Economics and Business,Beijing 100070,China)
出处
《河南大学学报（社会科学版）》
CSSCI
北大核心
2020年第3期26-38,共13页
Journal of Henan University(Social Sciences）
基金
北京市社会科学基金项目“近代中国语文转向期的北京话颜色词发展演变研究(1840-1949)”(18YYC014)阶段性成果
国家社会科学基金项目“汉语古典韵文体文学语言颜色词历时演变研究”(15BYY119)阶段性成果。
关键词
新型冠状病毒肺炎
风险沟通
心理认知
话语分析
novel coronavirus pneumonia
risk communication
psychological cognition
discourse analysis
