摘要
文章基于强调文化自信的文化氛围,以"‘非’常鄞州"系列文创产品设计为例,浅析中国非遗元素在当代文创设计中的创新与应用,探索文化自信背景下非遗元素赋能当代文创产品设计新思路。"‘非’常鄞州"系列文创设计以宁波鄞州非遗文化元素为设计对象,致力于将传统非遗元素特色与时代文化审美特征有效结合,紧跟当代设计潮流趋势,使其文创产品能更好地被人所接受,进而推动地方文化的传播与发展,彰显中国传统文化特色。
Based on the cultural atmosphere that emphasizes cultural confidence, taking the "Fei Chang Yinzhou" series of cultural and creative product design as an example, this article analyzes the innovation and application of Chinese intangible cultural heritage elements in contemporary cultural and creative design, and explores intangible cultural heritage under the background of cultural confidence and Elements empower new ideas for contemporary cultural and creative product design. "Fei Chang Yinzhou" cultural and creative design takes Ningbo Yinzhou’s intangible cultural heritage cultural elements as design objects, and strives to effectively combine the characteristics of traditional intangible cultural heritage elements with the cultural and aesthetic characteristics of the times, keeping up with contemporary design trends and making its cultural and creative products. Can be better accepted, and then promote the spread and development of local culture, highlighting the characteristics of traditional Chinese culture.
作者
唐振钧
林曦
Tang Zhenjun;Lin Xi
出处
《建筑与文化》
2020年第5期100-103,共4页
Architecture & Culture
关键词
非遗元素
文创设计
设计策略
文化自信
intangible cultural heritage elements
cultural and creative design
design strategy
cultural confidence
